Glow Mark Agency
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Privacy Policy – ​​Glow Mark srl / bv

Last updated: 02/02/2025

Glow Mark srl/bv, hereinafter referred to as Glow Mark Agency for operational purposes, with its registered office at Merksemsesteenweg 112 – 2100 Antwerp, attaches great importance to the confidentiality and protection of the personal data of its clients, partners, and visitors to its website https://glow-mark-frontend.vercel.app. This policy explains what data we collect, how we use it, and what your rights are under the General Data Protection Regulation (GDPR) and applicable Belgian law.

1. Collection of Personal Data

As part of our services, we may collect the following information:

  • •Identification data: Name, surname, email address, telephone number, company.
  • •Billing details: Postal address, VAT number, bank details (for payments).
  • •Professional data: Position held, sector of activity, digital marketing needs.
  • •Browsing data: IP address, browser type, visit time, pages viewed (via cookies).

Data is collected via our contact forms, when registering for our services, or via web analytics tools.

2. Purpose and Legal Basis of Processing

We use your data to:

  • •Providing our services: Marketing campaign management, customer service.
  • •Managing our business relationships: Invoicing, communication with clients.
  • •Improve our site and services: Analyze navigation to optimize the user experience.
  • •Respect our legal obligations: Compliance with tax and accounting obligations.
  • •Carry out marketing activities: Newsletters, promotional offers (with your consent).

The legal basis for this processing rests on:

  • •The performance of a contract (Article 6.1.b of the GDPR)
  • •Compliance with a legal obligation (Article 6.1.c of the GDPR)
  • •Glow Mark Agency's legitimate interest (Article 6.1.f of the GDPR)
  • •Your consent where required (Article 6.1.a of the GDPR)

3. Data Sharing and Transfer

We do not sell or rent your personal data. However, we may share it with:

  • •Our service providers and partners (web hosting, CRM management tools, secure payment services).
  • •The legal authorities in case of legal obligation (fraud, litigation, legal request).
  • •Analytical platforms (Google Analytics, Meta Pixel) to optimize our online presence.

Your data is not transferred outside the European Union without adequate protection in accordance with the GDPR.

4. Data Retention

Your data is kept for a limited period:

  • •Contractual data: 5 years after the end of our business relationship.
  • •Invoices and accounting documents: 7 years (in accordance with Belgian legislation).
  • •Marketing data: Until you withdraw your consent.
  • •Cookies and analytical data: 13 months maximum.

Upon expiry of these periods, we securely delete or anonymize your data.

5. Data Security

We implement technical and organizational measures to protect your information against:

  • •Unauthorized access.
  • •Accidental damage or loss.
  • •Misuse of your data.

We use secure servers, encryption protocols (SSL/TLS) and solutions to protect against cyberattacks.

6. Your Rights as a User

In accordance with the GDPR, you have the following rights:

  • •Right of access: Obtain a copy of your personal data.
  • •Right of rectification: Correct your inaccurate or incomplete information.
  • •Right to erasure: Request the deletion of your data under certain conditions.
  • •Right to restriction of processing: Restrict the use of your data under certain conditions.
  • •Right to object: You have the right to object to the use of your data for direct marketing.
  • •Right to data portability: Retrieve your data in a structured and readable format.
  • •Right to withdraw your consent: For processing based on your consent.

To exercise your rights, contact us at info@glowmarkagency.be with proof of identity.

If you believe that your rights are not being respected, you can file a complaint with the Data Protection Authority (DPA) in Belgium.

7. Cookies and Tracking Technologies

Our site uses cookies to improve your experience and analyze traffic.

  • •Essential cookies: Site functionality.
  • •Analytical cookies: Audience measurement (Google Analytics).
  • •Advertising cookies: Ad targeting.

You can manage your preferences via your browser settings or via our consent banner.

8. Contact and Modifications

For any questions about this policy, please contact Glow Mark Agency:

We may modify this policy to comply with legal changes. The latest version will always be available on our website.