GEO: Generative Engine Optimization
Being visible on Google is no longer enough. GEO (Generative Engine Optimization) prepares your brand to be understood, cited, and recommended by ChatGPT, Gemini, Perplexity, and Google's AI Overviews.
More and more searches no longer go through a list of blue links, but through an answer generated directly by a conversational AI. If your brand isn't properly structured and optimized for these tools, it becomes invisible in this new way of searching for information.
GEO builds on the foundations of classic SEO (structure, authority, quality content) but adds specific optimizations: semantic structuring, stronger structured data, presence on the sources AI cites most, and content written to be easily extracted and rephrased by a language model.
Unlike a classic Google result, generative AI doesn't just index a page: it synthesizes information from multiple sources into a single answer, then chooses which ones to cite based on clarity, perceived reliability, and how easily the information can be extracted. Well-structured content, with explicit answers and verifiable data, objectively stands a better chance of being picked up than vague or purely promotional text.
For a Belgian business, this also means making sure you're correctly understood and cited across all three languages: a generative AI queried in Dutch may recommend a different competitor than one queried in French, if your presence is only strong in one language. GEO fits naturally into our multilingual approach.
Generative AI leans heavily on reviews, specialized forums, and third-party content to judge a brand's trustworthiness, not just your own site. A consistent presence on those external sources (customer reviews, press mentions, industry citations) directly strengthens your odds of being recommended, alongside the work done on your own content.
GEO doesn't replace a credible human presence: generative AI favors brands that demonstrate real, verifiable expertise (identified authors, sourced data, authentic reviews) over anonymous or generic content, even if it's technically well structured.
This discipline moves fast: AI models get updated regularly, and their citation criteria along with them. An effective GEO strategy is never set once and forgotten, it needs ongoing monitoring and adjustment to stay aligned with how these tools evolve.
What this service covers
- An audit of your current visibility in ChatGPT, Gemini, Perplexity, and Google's AI Overviews
- Stronger semantic structuring and structured data (schema.org) to help AI understand your content
- Content optimization for citability: clear, structured, and verifiable answers
- Strengthening your presence on the third-party sources generative AI consults most
- Tracking your brand's mentions and citations in leading AI assistants' answers
- Native integration with your existing SEO strategy, not run as a separate silo
- Checking your AI visibility across all three languages (FR, NL, EN) if your business is multilingual
- Recommendations to strengthen your presence on reviews, forums, and third-party sources AI consults
- Recommendations to strengthen your brand's perceived credibility (identified authors, sourced data, demonstrated expertise)
- Tracking how leading generative AI models' citation criteria evolve
Our method
Who this service is for
You want to stay visible as classic organic traffic declines
More users now get their answer directly from AI without clicking a link: being cited is becoming as important as ranking.
Your industry is already being discussed by generative AI
If AI is already answering questions about your market, you want to make sure it cites you, not a competitor.
You want a head start over competitors
GEO is still an emerging discipline: brands that position themselves early build a lasting lead over those who wait.
You sell a complex product or service that requires trust
Generative AI prioritizes sources that come across as reliable and well-structured: clear, verifiable content becomes a direct competitive advantage.
What you actually receive
AI visibility audit report
A snapshot of how ChatGPT, Gemini, and Perplexity currently answer questions related to your industry.
Content restructured for citability
Concrete recommendations and, if you'd like, a rewrite of key content to improve how easily AI can extract it.
Strengthened structured data
An enhanced schema.org implementation to make your content easier for machines to interpret.
Periodic AI citation tracking
A regular report on your mentions in leading AI assistants' answers, showing how it evolves over time.