Semrush Alternative: The Agency Instead of the Tool
Semrush is an excellent tool for those with the time and expertise to use it fully. If you'd rather have a team handle it for you, here's what we do differently.
Semrush is one of the most complete SEO tools on the market: keyword research, technical audits, rank tracking, backlink analysis. It's not a bad tool, quite the opposite, it's an industry standard used by thousands of SEO professionals worldwide. The real question isn't "is Semrush good?" but "who's going to use it, and to do what with it?"
A tool like Semrush gives you raw data: search volumes, difficulty scores, backlink lists, technical alerts. But data alone fixes nothing. It still needs to be interpreted correctly, prioritized into actions, turned into content, turned into earned links, turned into code fixes, work that takes time and requires expertise few businesses have in-house.
That's exactly where the difference with our agency lies: we don't sell access to a dashboard, we handle the entire process, from analysis to execution. You don't need to learn a tool or free up internal time to act on the data it produces.
We use professional tools ourselves in our day-to-day work (including our technology partnership with Serpixa for rank tracking), combined with Google Search Console and Google Analytics 4 for data straight from your own site. The difference isn't access to data, it's what we actually do with it for you.
This page is for anyone actively weighing both paths, paying a monthly subscription to run SEO in-house, or handing the whole strategy to a team, before deciding. Both approaches are legitimate depending on your situation, and we'd rather be transparent about what each one involves than talk one down to sell the other.
What we take off your plate
- Keyword research and competitor analysis, without you having to interpret the data yourself
- Full technical audit and a prioritized fix plan
- Native SEO content writing and optimization, in your target languages
- Active link building: actually earning backlinks, not just flagging opportunities
- Monthly rank tracking with a clear report, no jargon or dashboard to learn
- Ongoing strategy adjustments based on results, with no action required from you
How we work
Who this alternative makes sense for
You've tried an SEO tool but don't have time to act on its recommendations
A tool identifies problems, it doesn't fix them: if data piles up without ever turning into action, the subscription isn't paying off.
You don't have anyone in-house with real SEO expertise
Correctly interpreting a tool like Semrush's data requires specific expertise, without it, decisions made from the numbers can backfire.
You'd rather talk to a person than a piece of software
Asking a question, getting an explanation, adjusting a priority along the way, a tool alone can't offer that.
You manage a multilingual FR/NL/EN site
A generic tool doesn't write native content in three languages or understand the search nuances specific to each Belgian market, our team does.
What you actually receive
Initial audit report
A clear analysis of your starting point, no technical jargon or interface to learn.
Prioritized action plan
The list of actions to take, ranked by impact, ready for our team to execute.
Delivered content and fixes
The work done directly on your site, not just recommendations for you to implement yourself.
Monthly results report
A readable summary of how your rankings and organic traffic are evolving.
SEO tool vs. agency: the real difference
Semrush (or any similar tool) and our agency serve different needs. Here's an honest comparison, without talking one down to sell the other.
| Criteria | A tool like Semrush | Glow Mark Agency |
|---|---|---|
| What you get | Data and reports to interpret yourself | A strategy executed start to finish |
| Internal time required | Several hours a week to analyze and act | Close to none, we execute for you |
| Expertise required | SEO knowledge to correctly interpret the data | None, we bring the expertise |
| Content writing | Not included | Included, in French, Dutch and English |
| Earning backlinks | Opportunity identification only | Active link acquisition |
| Technical fixes | Issue detection only | Fixes carried out by our team |
| Human point of contact | Tool support only | A dedicated contact for any question |
Frequently asked questions
Our other services
Available across Belgium
Let us execute your SEO strategy
Free, no-obligation trial, to see concretely what we'd do differently.